UX DESIGN
Overview
Approach
My process was deeply personal and user-informed. I started by segmenting users into two key personas, an average user like me and a small business owner. I had honest, open conversations with them about their savings habits, challenges, and motivations. From there, I designed multiple concepts exploring the streak’s positioning and visual weight. I explored how PiggyVest currently communicates (they use emojis creatively!) and ensured my design maintained that tone while adding depth. I also focused heavily on brand consistency, retaining their tone, colors, and card layout while extending functionality.
